Your booth starts the conversation.
Your website finishes it.
Nobody signs at the booth. They take the card, get on a plane, and look you up on a phone three days later with fourteen other exhibitors in the same tab group. Whatever they find then is what the show was actually worth.
We build and run the website and search side of that, month over month, for companies who spend real money to be in the hall.
Free. No call required, and we’ll tell you if the site’s already fine.
The booth works. The follow through leaks.
None of this is exotic. It’s the same four holes on most exhibitor sites we look at, and all four are cheaper to close before the show than after it.
A person looks at your site. Not a scanner.
You send the address and your next show date. We go through the site the way one of your buyers would after the hall closes, then send back what we’d fix first and what we’d leave alone.
- What a buyer sees in the first five seconds on a phone, which is where most of them start.
- Whether the page your booth traffic lands on matches what you actually showed them in the hall.
- How the site behaves on a slow connection, measured rather than guessed.
- Where your forms go, how fast anyone answers, and what happens to a lead that arrives on a Saturday.
- Whether search and the AI assistants can tell what you sell, and who they name instead of you.
- Whether anything is being counted well enough to tell whether the show paid off.
Not a forty page automated report with a score on the front. Those measure what a crawler can measure and skip the part where a human decides whether to trust you.
Not a sales call in a trench coat either. If the site’s in good shape we’ll say so, tell you the two things worth doing anyway, and you can get on with your show.
An ad account that looked healthy and was not
Exhibit Boss sells trade show booths, so their buyers behave like yours. Conversion tracking pointed at the wrong ID, which meant real leads vanished from the reports while junk registered as wins. Underneath sat nine blocked keyword lists built up over years by different hands, 5,019 entries that were mostly blocking customers. The word “yourself” was filtered out, which quietly killed every search for the self build booths they sell.
genuine buyer searches the old ad filters were blocking, now unblocked. Of 90 junk searches, 89 still are.
of the monthly ad budget was going to one keyword, including a single click that cost $230.
leads had arrived through AI assistants, five of them in the previous six weeks, and nobody was counting them.
The check is free. Keeping it working is a retainer.
Plenty of people take the notes and fix things themselves, and that’s a fine outcome. If you’d rather not, we run the website, search and paid side monthly for a small roster of clients, starting at $750 a month. No setup fee, no twelve month contract, 30 days notice to stop.
Not a website problem? Sometimes the site is fine and the message isn’t, and that’s brand and positioning work rather than ours. We work alongside Brandhaüs, a brand strategy studio in Houston, and we’ll say so when that’s the real problem.
Book the pre show site check
Three required fields. We come back within one business day with what we’d fix first, in plain language, whether or not you ever hire us.
Rather talk? Book a call or email [email protected].