About the studio

Senior level expertise.
Personal attention. Every month.

This Gals Design Studio has been building and managing digital presences since 2012. What started as custom web builds turned into something more valuable: consistent, senior level management that compounds over time.

Every client works directly with senior staff. No handoffs, no account managers, no junior team members learning on your dime.

Michelle Thompson, Owner of This Gals Design Studio
HubSpot CertifiedGoogle AdsGA4 and Search ConsoleWordPressSEO Strategy26+ years in the work
The approach

Why retainers. Why it matters.

Project work produces websites. Retainer work produces results that compound. SEO built month over month outperforms a one time optimization every time. A site managed consistently stays fast, secure and converting. Ads refined over quarters beat campaigns launched and forgotten.

That's why the studio is structured around retainers. It isn't a pricing decision, it's a view about how digital actually works.

The clients who see the biggest results aren't the ones who do the most at once. They're the ones who stay consistent.

Inside the retainer

Built across every layer of your digital presence

WordPress development and care

Custom theme development, plugin management, performance work, security hardening and ongoing maintenance. Sites that stay fast and don't break.

WordPressPHPHTML and CSSPerformance

SEO strategy and execution

Technical SEO, keyword strategy, on page optimization and content planning. Built around Search Console and GA4 data, not guesswork.

Technical SEOGA4Search ConsoleTesting

Paid media management

Google Ads strategy, build and ongoing management. Ad copy, testing and conversion tracking that ties spend to actual outcomes.

Google AdsConversion trackingA/B testing

UX and UI design

Page structure, navigation and conversion paths designed around how visitors actually use the site. It sits next to the SEO and analytics work, so every change gets measured.

UX and UIConversion pathsSite architecture

Analytics and reporting

GA4 setup and management, dashboards, monthly reporting and recommendations that come from the data. You always know what's working.

GA4DashboardsUTM strategy

Content strategy and copy

Content planning, blog strategy and web copy that serves readers and search engines both. Written by people who understand SEO from the inside out.

Content planningWeb copyBlog strategy
The story

Fourteen years of building things that last

2012

Studio founded

Custom WordPress builds for small businesses and local brands.

2016

SEO practice added

Clients kept asking about traffic, so we built the competency to answer properly.

2020

Retainer model adopted

Project work produces websites. Retainer work produces results.

2024

Paid media added

Search and ads managed together, by the same people.

2026

Studio rebrand

Same expertise, sharper positioning. Boutique firm, limited roster.

What boutique means here

Not a buzzword. An actual operating choice.

You work with us directly

Every strategy call, every report, every content edit. There's no account manager translating your needs to someone else. The person you talk to is the person doing the work.

The roster stays small on purpose

Senior attention doesn't scale to unlimited clients. New retainer spots open a few times a year, and clients tend to stay.

The work compounds

A site managed for two years outperforms a site managed for two months. SEO built consistently over time outperforms any one time effort. The retainer model exists because that's how digital actually works.

When a project needs brand strategy or positioning work rather than search and site work, we bring in Brandhaüs, a brand studio in Houston, instead of pretending it's the same job.

If this sounds like what you've been looking for

Discovery calls are free, low pressure and useful even if we turn out not to be the right fit. Thirty minutes is usually enough to tell.