Notes from the work we do every month.
What we learn managing websites, search and ad accounts for a small roster of retainer clients. Real sites, real numbers, written by the people doing the work.
Your Speed Plugin Might Be Breaking Your Mobile Site. Ours Was.
We recently spent an evening fixing our own website and found four plugin settings quietly working against each other. Every one of them did exactly what its label promised. Together, they broke the site on phones.
More from the studio
One Warm Color: What an Outside Eye Caught in Our Own Brand Palette
We rebuilt our own brand this year and the palette came out entirely cool. It took a brand strategist about four seconds to say so, and the fix was a single accent color with exactly one job.
From Zero to Page One in Three Months: The Major Tom Denver Story
When Major Tom came to us, the only way to find them in Google was to already know their name. Three months later they were ranking on page one for "best restaurants in Denver." Here's exactly how that happened.
Why Most Small Business Google Ads Campaigns Fail in the First 90 Days
Most small business Google Ads campaigns don't fail because Google Ads doesn't work. They fail because of the same handful of avoidable mistakes, and because nobody is actively managing them once they go live.
The WordPress Maintenance Checklist Your Developer Probably Never Gave You
Your WordPress site was built and launched. Your developer moved on. Nobody told you what needs to happen every month to keep it secure, fast, and working properly. So here it is.
Why Average Position Matters More Than You Think (And How We Cut One Client’s in Half in Two Months)
Average position is one of the most misunderstood metrics in Google Search Console. Most people either ignore it or misread it. Here's what it actually tells you, why moving from position 16 to position 8 is not a minor improvement, and what it takes to get there.