The part that makes sure
the right buyers find it.
You probably got here from Brandhaüs. Heather sets the strategy and stays accountable for it. We’re the specialists she brings in for search, paid media and the technical side of the site, so the positioning she builds actually gets found once it’s live.
If you’re already working with her, there’s nothing separate to hire. This page is just so you know who’s doing that part, and whether we’re any good at it.
Specialists underneath, one person accountable
Most companies end up managing a designer, a developer, an SEO shop and an ads agency, then wonder why nothing lines up. That’s the problem this arrangement exists to avoid, and it only works if the specialists stay in their lanes.
The lane, specifically
- Technical SEO: the crawl, the schema, the redirects, the things quietly stopping Google from reading the site properly.
- Search strategy and on page work built around what buyers actually type, not what the industry calls itself.
- Google Ads: build, management, negative keyword hygiene, and conversion tracking that reports real leads instead of noise.
- GA4 and Search Console set up so the numbers mean something, with the source behind every figure in the report.
- AI visibility: whether the assistants can tell what you sell, and who they name when they answer instead of you.
- WordPress care underneath all of it: updates, backups, security and the small edits that keep a site current.
Brand strategy, positioning, messaging and identity. That’s Heather’s work and she’s better at it than we are, which is the whole reason this arrangement exists.
We’ll also say when search isn’t your problem. Plenty of sites don’t need more traffic, they need the traffic they already have to understand what’s being sold.
Numbers from live retainers, not from a pitch deck
Every figure here comes from monthly reporting on a client we still work with. Where a result was mixed, the full case study says so.
appearances in Google’s AI answers in a single month for an aesthetics practice, about one in every ten times it showed up in search at all.
customer actions in the first month a boutique could measure them: 21 calls, 12 direction requests, 14 booked styling appointments.
phone calls from one Google listing in a single month for a repair shop, plus 67 requests for directions.
Michelle Thompson, and nobody junior
This Gals Design Studio has been building and managing sites since 2012, with 26 years in the work behind that. The person on the strategy call is the person in the ad account and the person writing the report. There’s no account manager in the middle and no junior practicing on your site, which is only possible because the roster stays deliberately small.