About the Studio

Senior-level expertise.
Personal attention. Every month.

This Gals Design Studio has been building and managing digital presences since 2012. What started as custom web builds has evolved into something more valuable to clients – consistent, expert-level management that compounds over time.

Every client works directly with our senior staff. No handoffs, no account managers, no junior team members learning on your dime.

Michelle Thompson, Owner of This Gals Design Studio
HubSpot Certified
WordPress Expert
Google Ads
GA4 / GSC
26+ Years Experience
SEO Strategy

The Approach

Why retainers.
Why it matters.

Project work produces websites. Retainer work produces results that compound. SEO built month over month outperforms a one-time optimisation every time. A site managed consistently stays fast, secure, and converting. Ads refined over quarters beat campaigns launched and forgotten.

The clients who see the biggest results aren’t the ones who do the most at once — they’re the ones who stay consistent.

That’s why This Gals Design Studio is structured around retainers. It’s not a pricing decision – it’s a philosophy about how digital actually works.

Core competencies

WordPress development & management
Expert
SEO strategy & execution
Expert
Google Ads & paid media
Advanced
Brand & UX design
Expert
Analytics & reporting (GA4, GSC)
Expert
Content strategy & copywriting
Advanced

What We Do

Built across every layer of your digital presence

WordPress Development & Care

Custom theme development, plugin management, performance optimization, security hardening, and ongoing maintenance. Sites that stay fast and don’t break.

WordPress
PHP
HTML/CSS
Performance

SEO Strategy & Execution

Technical SEO, keyword strategy, on-page optimization, and content planning. Built around Google Search Console and GA4 data – not guesswork.

Technical SEO
GA4
GSC
A/B Testing

Paid Media Management

Google Ads campaign strategy, build, and ongoing optimization. Ad copywriting, A/B testing, and conversion tracking that ties spend to actual outcomes.

Google Ads
Conversion Tracking
A/B Testing

Brand & UX Design

Logo systems, brand identity, and UX design for web. From full rebrands to refining an existing identity – built to work across every digital touchpoint.

Brand Identity
UX/UI
Logo Design

Analytics & Reporting

GA4 setup and management, custom dashboards, monthly performance reporting, and data-informed strategy recommendations. You’ll always know what’s working.

GA4
Dashboards
UTM Strategy

Content Strategy & Copy

Content planning, blog strategy, and web copy that serves both readers and search engines. Written by someone who understands SEO from the inside out.

Content Planning
Web Copy
Blog Strategy

Client Words

What our retainer clients say

I want to thank This Gals! Michelle helped me out of a real bind. Her service was so quick and efficient. I am so grateful that she understood exactly what was needed and took care of it right away. Thank you so much!
Lisa Hardison, Designers' Workshop
I loved working with you guys! I’ve gotten a lot of compliments on my new logo and website. We’re already seeing an increase in our recognition and conversions. I highly recommend This Gals for anyone looking to revamp their branding!
Christian Pillat, Transitiv.io
I would recommend This Gal’s to any of my friends/clients. They produce r-e-s-u-l-t-s! Thanks for all the effort.
Rick Batchelor, Qiigo
ThisGals did an amazing job of taking our ideas and turning them into a fully functional application that truly exceeds our expectations. The level of attention to detail and commitment to ensuring that the app was tailored to our specific needs was truly impressive. Thank you for your professional work!
Tim Houston, Superior Staffing

I thought you were joking when you said you could build a brand around the silly sketches I made on a napkin.  Thank you for taking the time to help me understand what I wanted my company to be and how to show that to other people.  I will recommend you to everyone I know!

Alisa Fowler, Konversatia

The Story

Twelve years of building things that last

What Boutique Means Here

Not a buzzword. An actual operating choice.

Boutique gets used a lot. Here’s what it means in practice at This Gals Design Studio.

You work with us directly. Every strategy call, every report, every content edit. There’s no account manager translating your needs to someone else. The person you talk to is the person doing the work.

The roster stays small on purpose. When every client gets senior-level attention, you can’t take on unlimited clients. New retainer spots open a few times a year, and clients tend to stay.

The work compounds. A site managed for two years outperforms a site managed for two months. SEO built consistently over time outperforms any one-time effort. The retainer model exists because that’s how digital actually works.

If this sounds like what you’ve been looking for

Discovery calls are free, low-pressure, and genuinely useful even if we’re not the right fit. Let’s figure out if we are.