Your website should be an extension of your brand. Establishing the company’s brand is essential for gaining the trust of customers and possible investors. Make sure your color scheme, logo, and overall aesthetic reflect your brand’s personality. Consistency is key, so use the same fonts, images, and tone throughout your site.
Visuals play a big role in website design. Use high-quality images and videos to showcase your products, services, or brand. These elements should match the overbranding of your website and present your products or ideas clearly and attractively. This will help engage your audience and make your site more memorable. Using too many stock photos is discouraged as it makes the website appear generic.