From the studio

SEO Strategy & Insights

Everything we’ve written on this topic, newest first. It all comes out of work we do for retainer clients every month.

From Zero to Page One in Three Months: The Major Tom Denver Story

When Major Tom came to us, the only way to find them in Google was to already know their name. Three months later they were ranking on page one for "best restaurants in Denver." Here's exactly how that happened.

Why Average Position Matters More Than You Think (And How We Cut One Client’s in Half in Two Months)

Average position is one of the most misunderstood metrics in Google Search Console. Most people either ignore it or misread it. Here's what it actually tells you, why moving from position 16 to position 8 is not a minor improvement, and what it takes to get there.

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