Notes from the work we do every month.
What we learn managing websites, search and ad accounts for a small roster of retainer clients. Real sites, real numbers, written by the people doing the work.
One Warm Color: What an Outside Eye Caught in Our Own Brand Palette
We rebuilt our own brand this year and the palette came out entirely cool. It took a brand strategist about four seconds to say so, and the fix was a single accent color with exactly one job.
More from the studio
Why Retainer Clients Get Better Results Than Project Clients, Every Time
It's not about budget. It's not about the size of the brief. The single biggest predictor of whether a digital investment actually pays off is whether someone is managing it consistently month after month.
Introducing the New This Gals Design Studio: Same Expertise, Sharper Focus
After thirteen years of building and managing digital presences, This Gals Design Studio is refocusing around the work that actually produces lasting results: retainer-based digital management for a small roster of serious clients.
How to use Data to Inform your UX Design in 2023
As user experience (UX) design evolves, data plays an increasingly significant role in informing design decisions. In 2023, data-driven UX design is more critical than ever as companies strive to create products and services that meet users' needs and preferences. ...